BI: Brand Yourself Before Others Brand You

Letting others define you is one of the worst career mistakes that one could easily fall into making, but this article warns against the dangers of that and how to avoid it.

It is useful to think of branding as having two components – the lock and the key. The lock refers to the target audience that has a need, and the key is the image of the product you create to fill that need. In the case of your personal brand, you are the product.

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